On Thursday, Apple reported an impressive 5 percent year-over-year growth with a quarterly revenue of $85.8 billion. The surprise performer this quarter was the iPad, which recorded its strongest non-holiday quarter since 2020 with more than $7 billion in sales.
The other standout was Apple’s Services division, which continues to grow every quarter. Services posted $24.2 billion in revenue, up slightly over last quarter and more than 10 percent over last year. Mac sales also grew slightly over the same quarter in 2023, topping $7 billion in sales. Elsewhere, the iPhone was essentially flat, tallying $39.3 billion in sales versus $39.7 billion last year. And Wearables, Home, and Accessories, which includes Vision Pro and the Apple Watch, was also down slightly, from $8.3 billion to $8.1 billion. Here’s how the quarter broke down:
- iPhone: $39.3B (down 1 percent)
- iPad: $8.1B (Up 24 percent)
- Mac: $7B (Up 2 percent)
- Wearables: $8.1B (Down 2 percent)
- Services: $24.2B (Up 14 percent)
During the quarter, Apple released a new iPad Pro and iPad Air and dropped the price of the 10th-gen model. The new models clearly had an impact on sales, with all regions posting growth except China, which declined about 7 percent.
Apple will hold a conference call at 5 p.m. ET to discuss the results of the quarter. We will update this article with any interesting and relevant information.
Author: Michael Simon, Executive Editor, Macworld
Michael Simon has been covering Apple for more than 20 years. He started covering rumors with Spymac when the iPod was the iWalk, and has owned nearly every iPhone Apple has ever made. He lives in Connecticut with his wife, son, and far too many gadgets.