Different Think
SEE OPINION STORIES BY CATEGORY
Different Think
Apple's perfect AI device is coming–not the iPhone 16
The 4th-gen iPhone SE will bring AI to the masses.
Different Think
A screen won't fix the HomePod's problems
Apple doesn't need to change the approach, it needs to change the execution.
Different Think
The device that needs Apple Intelligence isn't getting it
Why is the Apple Watch being left out of the AI revolution?
Different Think
Did Apple just Sherlock its most loyal users?
Forget the harmless "Crush" ad. At WWDC we saw real contempt for creatives.
Different Think
The iPad Air only exists to sell other iPads
The iPad Air is the awkward middle child that makes its siblings look better.
Different Think
It makes no sense to give the iPad an M4 before the Mac
Apple's confusing tablet range is about to start creating problems for other products.
Different Think
Humane has no future as long as the Apple Watch exists
The revolution is already in your hands… or on your wrist.
Different Think
New iPads are coming. Does anyone care?
Let's face it—no one upgrades their iPad because they want to.
Different Think
Apple Vision Pro needs a reality distortion field
Even without some obvious flaws, Apple Vision Pro is one hell of a hard sell.
Different Think
Can Vision Pro help the Mac last another 40 years?
Apple is putting a lot of eggs in one mixed-reality basket.
Different Think
The iPad doesn’t need a refresh–it needs a reboot
From the mini to the Pro, here’s how Apple can fix everything wrong with the iPad.
Different Think
The iMac finally got its M3 update. It deserved better
The iMac has history, and doesn't deserve to be treated as an afterthought.
Different Think
Apple is saving the planet one crappy iPhone case at a time
FineWoven's failings remind us that ethical principles demand personal sacrifice.
Different Think
The iPhone 15 Pro Max is the best phone ever. Yawn.
Apple has made the greatest iPhone ever, so why isn't anyone impressed anymore?
Different Think
Why you shouldn't skip the iPhone 15
If you obsess about the next big thing, you'll never buy anything.
Different Think
Apple is finally ready to admit the Apple Watch is all wrong
Eight years on from the device's debut, the way we control our Apple Watches is about to change. And not a moment too soon.
Different Think
Why Apple shouldn't make another iPhone SE
There was a window when Apple's budget phone made sense, but it closed a while ago.
Different Think
The best way to save the Mac Pro? Keep Intel inside
Help us, Xeon, you're our only hope.
Different Think
Apple has a big problem, and its name is Siri
Siri is the cloth-eared and wildly overconfident elephant in the living room.
Different Think