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How much more are we willing to pay Apple?
Services are a huge part of Apple's revenue stream. And there are plenty of places where it can offer more services.
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The Apple Watch has reached the limits of its potential
Apple's wearable initiative needs some help if it's going to keep growing.
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A Siri divided against itself cannot stand
The new, intelligent Siri will only work on a select number of Apple devices. Everyone else has to use the dumber Siri. That might be problematic.
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Apple's failures show the limits of its ambition
Apple is successful at many things, but this week provided reminders of where Apple isn't doing as well as it wants.
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Apple is entering the world of AI to change everything
Apple has the chance to show that it's a company committed to using AI for features that truly make its customers' lives better and not competing to do the best unreproducible magic trick on stage.
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The future of the iPhone is coming… at a high price
2025 could be the year Apple shows the world the future of its iPhone design.
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The M4 sets the iPhone and Mac on a new path
Now that the M4 iPad Pro is here, what will this mean for the chips coming to the iPhone and Mac?
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Apple needs to become a software company again
The AI features baked into iOS 18 and macOS 15 need to be compelling enough to convince people to upgrade.
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Who wins when regulators take on Apple? Maybe no one
Is iPhone lock-in really a problem when people don't want to leave?
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Apple's approach to opening up the iPhone is causing nothing but problems
Apple's approach to the Digital Markets Act isn't working well for consumers, developers, the EU, or Apple.
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Forget the script. Apple is selling Vision Pro all wrong
Apple biggest advantage is its network of stores, but the experience is lacking.
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Vision Pro is weird and risky—and we want more of it
When Apple says yes instead of no, great things can happen.
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40 years of the Mac, 40 years of Macworld
Macworld has changed a lot through the decades, but the thing that David Bunnell started more than 40 years ago is still making an impact.
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An OLED iPad Pro will be worth every extra penny–if it delivers this one feature
Adding OLED to the iPad Pro is only going to make it more expensive–but what if it could do more?
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Apple's bold new Vision is finally coming into focus
Vision Pro, iPads, and AI will all take the spotlight.
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Apple's quiet 2023 could be the calm before the storm
Apple's year of releases wasn't as earth-shaking as I hoped it would be.
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A history of Apple's mistakes–and how it hates to fix them
From the iPod shuffle to the MagSafe Duo, Apple doesn't like to admit its failures.
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Every new Mac we expect at the 'Scary Fast' event
Apple's got something for us on October 30, but will it be a trick or a treat? It'll be a treat: the M3.
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Apple is destroying the Mac by making it safer
Overzealous security measures are ruining the simplicity of the macOS experience.
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