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Apple's slow and steady approach to AI will once again win the race
Apple is not shy about touting Apple Intelligence, but the way the company is implementing it is different from other companies.
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Apple's next-gen HomePod could change everything we know about Siri
The long-awaited smart speaker could be a way to showcase the new and improved Siri.
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Is an Apple Vision SE the key to spatial computing?
Apple's plans for its new headset include a lower-priced model—but at what cost?
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Apple is finally letting you have it your way–kinda
You'll have the opportunity to give the iPhone a personal touch, but Apple makes sure the iPhone still looks like an iPhone.
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Apple's best innovations are the ones you can't see
Sometimes Apple does its best work when there's very little 'wow factor' involved.
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Apple's post-iPad era?
The new Pro and Air only raise more questions about where the tablet fits in Apple's lineup.
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A new iPad Pro is coming to take the tablet crown
A lot has happened since Apple last updated the iPad Pro. What should we expect on May 7?
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Apple's parental controls are no good for parents or kids
Anyone who has tried to set up an iPad for a toddler knows how frustrating the journey is.
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Apple TV deserves better than tvOS
With WWDC approaching, here are some ways Apple's least-loved platform can get a much-needed upgrade.
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AI is coming to the iPhone to change everything
Generative AI is set to impact every corner of Apple's ecosystem.
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We haven't seen the last of the Apple Car
From AI to CarPlay, Apple's efforts weren't for naught.
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Even if Vision Pro fails, these 3 features need to live on in other devices
It's chock-full of expensive, complex technology that needs to make its way to other Apple products.
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Vision Pro's shortcomings are its best path to success
There's clearly room for Apple to make forays into new arenas as the platform develops.
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The Mac is immortal
In a world where many devices seem to evaporate after only a matter of months, the Mac endures.
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Vision Pro is already changing everything we know about Apple
The Vision Pro is a brand new platform with a brand new interaction method–so its release needs a new approach.
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Apple in 2024: Big launches, new iPads and a few surprises
2024 is poised to be a big year for the company from Cupertino: new products, major updates, and perhaps even a surprise or two along the way.
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3 stories in 2023 that were bigger than the iPhone 15
Silicon, AI, and AR shaped the year for Apple.
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How Apple can take on Amazon—and win
It's time to turn the page on iBooks—and get serious.
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AI could take iOS 18 and macOS 15 to the next level
Even without a major Siri improvement.
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